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Pay-Per-Click - Key Word Purchase
Keyword purchase is a sure way to guarantee that people who are searching for your product find your web site. The only time you pay is when a customer walks in the door. The top 3 positions are shown on premier sites across the Web including America Online, Lycos, and AltaVista.
Example:
Activate.com-newmedia - We deliver your audio and your video directly to your audience via the Internet using the latest in streaming media and webcasting technology.
Rationale
Why Pay-Per-Click keywords?
A study conducted in January 2001 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads, and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top -- especially the first three positions.
Activities associated with Pay-Per-Click include:
.Develop Keywords
.Create description
Deliverables
Keyword Selection:
Elliottsweb.com will meet with client to develop keywords that will drive qualified traffic to web site.
Web site description:
Elliottsweb.com will create web site description that delivers a targeted online brand message or promotion.
Campaign results report:
As the campaign nears it's completion, Elliottsweb.com will provide a report outlining the keywords most commonly accessed and provide recommendations for future campaigns. |
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